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Developing a people-centric approach to the adoption of new technology

A massive shift to digital solutions is now well underway in warehousing and fulfilment but, as more companies make the move from manual to automated processes, do we risk leaving our employees behind?

Featuring Synergy Logistics, the company behind the award-winning SnapFulfil WMS, this webinar will examine how senior management can prepare their staff accordingly to embrace new technology as an opportunity, rather than perceive it as a threat.

Joining the webinar will be Bunzl Operations Director, Maria Sopwith. Maria has more than 20 years’ managerial experience within the distribution sector with responsibility for managing culture change and business growth, whilst adding value.

The webinar will offer practical examples of successful project implementations, including Bunzl’s experience with SnapFulfil, as well as guidance on the dos and don’ts when it comes to tackling the cultural shift required surrounding the adoption of new technology.


SnapFulfil CEO Tony Dobson 1.jpgTony Dobson, CEO Synergy Logistics/SnapFulfil

With more than 35 years’ experience in supply chain technology, both on the vendor and end-user side, Tony has a unique understanding of the role of technology in helping companies achieve their strategic goals. Tony has held senior IT roles with e-commerce retailers, eBuyer and, designing and implementing systems which helped take both companies from start-ups to market leaders, before becoming CTO at e-procurement software provider, Wax Digital. He joined Synergy in 2012 as Operations Director and became CEO in 2013.

Stef Rollins.jpgStefanie Rollins, COO Synergy Logistics/SnapFulfil

Initially joining Synergy to support the busy customer support desk, Stefanie has worked her way up through the ranks and was appointed as the company’s COO at the beginning of 2019. With a passion for problem solving, mentoring, and coaching, in her 20 years at Synergy, Stefanie has headed up the company’s support services, quality assurance and customer success teams, with extra responsibility for developing the implementation process. Stefanie is listed in the Top 25 Women Leaders in Software of Europe for 2021.

Maria Sopwith, Operations Director, Bunzl

Maria has more than 20 years of managerial experience within the distribution sector. Prior to joining Bunzl, she has worked for companies including Clipper Logistics, Cathay Investments and Howard Tenens Logistics. She has a proven track record in managing culture change and business growth.

You can register for the webinar, taking place on Thursday 7th October 2021 at 01:00 PM BST, for free here.

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