Clipper Logistics has been chosen to help Primark with its click and collect ambitions. The Clipper solution at Primark click and collect will provide online fulfilment capability, the store delivery solution via the Clipper “Clicklink” operation, and any associated returns management needs.
The move marks Primark's first outing into the world of online commerce and could hint at a forthcoming home delivery service.As the world of retail is evolving, Clipper is keen to ensure that retailers harness the benefits of both online and offline retail.
Paul Marchant, CEO at Primark, posted on LinkedIn: “Another proud moment for the Primark business today as we announce we will trial a Click & Collect service in the UK, building on the work and investment we have been making in digital.
The Primark click and collect trial, which will run across our kids’ range and across up to 25 stores in the northwest, will launch towards the end of the year and will give customers access to, on average, twice as many items as today.
This is a milestone for our business – not only will it give our existing customers so much more of what they love with greater convenience, it will also give us an opportunity to reach new customers by highlighting the fantastic products we have on Kids.
We’ve chosen to trial the new service in an area of the northwest where we have a wide range of stores of different sizes and formats – we’ll confirm more details in the coming months and we can’t wait to see the customer response”
Tony Mannix, CEO at Clipper, commented: “The Clipper track record in both retail logistics, e-fulfilment solutions, and the development of our collaborative, retail focussed, click & collect solution – 'Clicklink' will all be put to great use in the Primark click and collect trial. We are delighted to be involved, have enjoyed working alongside the Primark team to deliver the solution, and look forward to seeing the initiative deliver success