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Frasers Group invests in automated packaging technology 

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Quadient has announced that it is to supply retail giant, Frasers Group, with its latest CVP Everest fit-to-size automated packaging system – capable of tailor-making 1,100 right-size ecommerce packages per hour. 

Frasers Group will use Quadient’s most advanced automated packaging system to build exact-sized packages  for individual ecommerce orders, single or multiple items, across its premium brands.

The CVP Everest is to be installed in early 2021 at Frasers Group’s distribution centre in Shirebrook, Derbyshire. Three separately branded cardboard feeds to the machine will enable the retailer to pack multiple brands in one seamless flow.

Michel Piotrowski, Head of Automation at Frasers Group, says: “The customer experience is of critical importance to us and the quality, sustainability and performance of the packaging we use plays a major part in the customer’s perception of our brands. The CVP Everest delivers on our principle goals – to reduce waste by producing premium packages that are perfectly sized to the order, to use sustainable packaging materials and to improve vehicle utilisation by getting more packages into a vehicle, which in turn reduces our CO2 emissions.”

Jo Bradley, Business Development Manager for Quadient in the UK, says: “We are delighted that Frasers Group has decided to adopt our most advanced packaging system, the CVP Everest. Environmentally aware consumers are increasingly choosing to buy from retailers that demonstrate their commitment to the environment. Making each package the exact size needed to firmly hold and protect the ordered items cuts down on wastefulness of materials and the high carbon-cost – and financial cost – of transporting air.” 

The CVP Everest is a high speed automated packaging solution. The system measures, constructs, seals and labels each parcel in a seamless process – reducing package volumes by up to 50%, cutting cardboard usage by 30% and eliminating the need for void fill. As the CVP Everest makes each package specifically to the size of the individual order, the customer experience is enhanced and trailer volumes are massively reduced – saving transport costs and CO2 emissions. 

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