Water-In-A-Box, a company that, as its name suggests, provides a range of mineral waters in eco-friendly carton-type packaging, has instructed Berkshire-based Walker Logistics to manage its B-2-B and B-2-C supply chains.
The contract had previously been outsourced to one of the UK’s largest logistics providers, but Water-In-A-Box’s owners decided that their interests would be better served by a logistics services partner that they considered was capable of delivering a more personal service, while still maintaining the infrastructure and day-to-day capability that their rapidly expanding brand demands.
Palletised loads stock are in the process of being transferred from one of the outgoing 3PL’s stores to Walker’s shared-user site near Reading and has also begun to arrive from Water-In-A-Box’s production facility in Somerset.
Walker will supply the boxed water to leading high street retailers, including Tesco, as well as other independent stockists and, in addition, will fulfill consumer orders placed via Amazon.com.
“Water-In-A-Box is a young and exciting brand that is growing and we are delighted to be able to play a part in helping the company to achieve the market penetration it has targeted,” says William Walker, Walker Logistics head of sales and marketing.
“They reached a similar conclusion to an increasing number of users of logistics services – namely, that when it comes to choosing a 3PL partner, biggest is not always best.
“It’s a cliché, I know, but when it comes to choosing a 3PL, the saying ‘big enough to cope, small enough to care’ is certainly worth applying.”