SHD Logistics is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Warehousing tips for distributors to overcome b2c challenges

Warehousing tips for distributors to overcome b2c challenges

Driven by ecommerce, today's warehouse management systems must evolve to compete. IBS, leader in distribution software, discusses five areas to watch for maximum impact.

The new rules of ecommerce have changed the distribution industry forever. In today’s world, customer orders can hit a warehouse from any direction. It doesn't matter whether a company runs a B2C or B2B operation; the consumer is a wildcard.

With customers purchasing across multiple channels, including brick and mortar stores, online, over the phone, via mobile apps and direct from the warehouse, warehouse management systems (WMS) must now be able to handle not only traditional, large pallet storage and shipping operations efficiently, but also embrace complex custom orders and services in the context of an omnichannel supply chain.
How does an organization make a profit off of a single item of clothing, picked and wrapped in a private label on location, and then shipped to a residence 800 miles away – with delivery overnight?

The fact is, the ability to efficiently process special orders, small orders, kitting, assembly and a wide variety of value-added light manufacturing services may challenge a distribution business now. However, having the right technology in place can not only can overcome the challenge, but also effectively turn it into a competitive advantage moving forward.

To do this, an organization needs a blend of automation, systems and processes that incorporate all the best of a traditional WMS. In addition, a solution will need fundamental inventory, storage and fulfillment capabilities, matched with an assortment of specialized retail, manufacturing and back office functionalities – and integrated to deliver a holistic, transparent, omnichannel user experience. Such systems are designed to create efficiency throughout a distribution process and build brand recognition.  
Before a distributor overhauls its WMS, it is wise to begin with a thorough and professional needs assessment, taking into consideration not only the short-term, but also five to 10 years into the future.

For maximum impact, ask the following questions in these areas of concentration:
•    Automation: Have you removed all the manual labor in your distribution process that can increase cost, slow responsiveness, cause errors or disrupt the otherwise uninterrupted flow of commerce through the operation, while also accommodating the widest range of material handling flexibility?

•    Visibility: Can you visualize your entire omnichannel footprint, end-to-end, on an item-by-item basis, for total awareness of inventory on the shelf, in storage, en route or at any point in the supply chain?

•    Integration: Are all parties in your process effectively connected to facilitate secure and accurate communications and fulfillment across customer and supplier channels, down to the point of delivery?

•    Decision Support: Are you capturing the appropriate operational data required to make timely business decisions, in real-time, as it affects inventory levels, stock allocation, order processing, fill rates, cost/service compromises, transportation costs and other strategic enterprise initiatives?

•    Customer Centricity: Are your systems compatible with the existing and emerging ecommerce technologies your customer base favors, and do these technologies support the service and brand experience your customers have come to expect in today's competitive environment?

The reality is, in a B2C distribution environment, change is inevitable and business happens fast. The best way to prepare for it is to plan well ahead, keep your eyes on the marketplace, and then take it one step at a time.

In every sector of the economy, customers are redefining the marketplace. Is your distribution operation ready for the omnichannel experience? Now is the time to make your move.

Find information and decision-making resources in the WMS Toolkit, made available by IBS.


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.