Sainsbury’s appeal tackles food waste in the supply chain

October 19, 2012 by Peter MacLeod

Sainsbury's has staged the UK's biggest ever single-charity food collection appeal as part of its drive to tackle food waste in the supply chain.

The retailer recently teamed up with food redistribution charity FareShare to run the 'Million Meal Appeal' across its stores on the 6th and 7th October, encouraging customers to donate food items while they shop.

These items included long-life essentials such as instant coffee, tea, tinned food as well as rice and dried pasta.

It is not the first time the supermarket and charity have worked together; for almost two decades they have been working to help relieve food poverty, which forms part of Sainsbury's policy to send no food waste to landfill within its normal operations.

Last year, Sainsbury's held the appeal across 600 stores over one day, which resulted in customer donations of 600,000 meals. Each donation was matched by the supermarket, taking the total to 1.2 million meals.

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