SHD Logistics is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Success for beauty retailer with new warehouse management system

Success for beauty retailer with new warehouse management system

A leading supplier of beauty and hairdressing products has smartened up its customer fulfilment after choosing the Snapfulfil cloud warehouse management system (WMS).

Stockport-based Alan Howard operates 25 stores and a thriving online mail order business. The company’s 80,000 sq ft warehouse stocks around 20,000 SKUs and, in addition to regular store deliveries, processes between 500 and 800 online orders a week.

Having experienced a period of rapid growth, Alan Howard found that its basic EPOS WMS was struggling to cope. Warehouse manager Nick Horsefield explained: “Our main problem was keeping a handle on stock availability. The old system only provided limited visibility based on out of date data and so we never really knew exactly how much of any line we had in stock at a given time.

“The other challenge was the physical layout of the warehouse, which is spread across four separate buildings.” 

After reviewing the market, Nick and his team decided to implement the Snapfulfil Cloud WMS, which could be specifically programmed to meet Alan Howard’s fulfilment needs, as well as provide completely accurate live data on stock availability.

Since going live, the Snapfulfil system has driven efficiency improvements of some 15 percent as well as enabled the management team to monitor productivity.

Nick added: “We’re fulfilling orders much more quickly and accurately since implementing Snapfulfil. It has given us vastly improved stock accuracy and integrity as well as the confidence to push forward with our plans to grow the mail order business.”

Find out more information by visiting

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.