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Penny Hydraulics launches innovative lifting equipment configurator

Penny Hydraulics launches innovative lifting equipment configurator

Lifting equipment manufacturer Penny Hydraulics has launched a first-of-its kind lifting equipment configurator for commercial vehicles & trailers. The free-to-use online tool, accessible from Penny Hydraulics’ website, enables users to specify vehicle mounted lifting equipment from an extensive range of cranes and hydraulic vehicle lifts. The new tool is revolutionising the specification and buying process for load handling equipment for vans, pick-ups & trailers – empowering customers to specify their own cranes and lifts and making it simpler and quicker than ever before.

How does it work? An intuitive step by step process guides the user through a number of options and questions, before suggesting one, or a number of suitable cranes or hydraulic vehicle lifts to suit the vehicle model and required application. The user is presented with dimensional drawings, specification information, product imagery and a brochure - useful pre-purchase information which may all be downloaded directly from the configurator in PDF format. At this stage, the user can also opt to receive a rapid quotation or request an on-site demonstration. On request, the data collected through the tool is digitally sent to one of Penny Hydraulics’ Area Sales Managers in real-time, who then supply the relevant price and availability information to the user.

Effectively, Penny’s are allowing users to start the buying process on their own terms, but by no means is the tool a replacement for personnel. Advice and technical support is available throughout the entire specification and buying process and customers who prefer to simply pick up the phone to order their equipment, need extra advice, or require support using the tool have various contact options available, including; phone; instant chat via the Penny Hydraulics website; or email.

The configurator aims to provide an enriched and more convenient sales experience for customers – interested parties can browse, narrow down their crane and lift options quickly and easily online and download all the information they need about the product to enable an informed buying decision without having to physically contact an engineer or sales person if they do not wish to. Knowing that, behind the scenes, sales personnel are then reviewing the data, gives users peace of mind that they have an expert ‘seal of approval’.

The configurator draws from Penny Hydraulics’ full range of award-winning vehicle mounted lifting equipment. This includes the ultra-lightweight SwingLift electric cranes suitable for both vans and pickups, the powerful PH Cranes for pick-ups and trailers as well as our unique hydraulically powered LoadLift suitable for vans. Both the LoadLift and PH Crane ranges incorporate hydraulic control for smooth and precise load handling. Such equipment is currently used by the major fleets such as British Telecom, Royal Mail, Skanska, United Utilities and more.

To utilise the configurator, interested parties should visit the Penny Hydraulics website ( and click on the ‘Configurator’ link accessible from the main menu.

“The new configurator offers a compelling online experience for the user and allows us to respond to both existing and potential customer demands in a quicker and more accurate manner than the competition,” said Penny Hydraulics Sales Director, Richard Short. “We’ve applied 40 years’ experience handling vehicle mounted crane and lift enquiries to create this truly innovative and unique tool. We’re delighted with the finished product and have every confidence that it will help drive customer loyalty, increase customer satisfaction and ultimately improve our market share.”

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