Leading Click & Collect provider, Doddle, has seen Black Friday parcel volumes increase by 115% on this time last year, with volumes on Saturday 24th and Sunday 25th up 216% on the week before as a result of the Black Friday effect, compared to 101% this time last year.
Volumes from the Monday before Black Friday to the Sunday immediately following it were up 76% on the week before, demonstrating that the once 24 hour shopping event, has this year become firmly established as a week-long phenomenon. In 2017 volumes from the Monday before Black Friday to the Sunday immediately after increased by 50% and in 2016 by 42% (significantly less than the 76% this year).
Doddle works with over 50 retail partners including ASOS, Amazon, New Look, Missguided, Shoeaholics, The Entertainer and Wiggle to offer shoppers free click and collect and returns services. Doddle has locations across the UK including Debenhams and Morrisons stores nationwide.
Commenting on the figures Tim Robinson, CEO of Doddle said: ‘2018 is the year that Black Friday became Black Monday to Monday – a solid week of discounting and deals. In some cases the week has even been a month.
‘Impressive year on year parcel volume growth shows that price conscious consumers have responded well to the prolonged Black Friday shopping trend overall. But retailers will have a harder time than ever in future years capturing shoppers’ imagination and sustaining it through such a prolonged sales season. The shift will have to move from price only to price plus experience to create true differentiation.’