The iconic Norbert Dentressangle brand will disappear from Europe's roads following the company's purchase by XPO Logistics.
XPO Logistics, which became a top-10 global supply chain provider with its acquisition of Norbert Dentressangle on 8th June, has launched a major advertising campaign in Europe based on the theme: “Welcome to the next supply chain generation”.
The campaign emphasises XPO Logistics’ European capacity and drive for innovation in Transport, Logistics Solutions and Global Forwarding.
Hervé Montjotin, Chief Executive Officer of XPO Logistics in Europe, said: "We are always ready to challenge established models and offer bespoke solutions that contribute to the performance of our customers’ supply chains today and tomorrow."
The campaign, which reinforces that Norbert Dentressangle is now XPO Logistics, focuses on the company’s commitment to providing customers with responsive solutions, both locally and globally.
Montjotin added: "Our next generation in Europe is a world-class service team in every respect: entrepreneurial and attuned to customer needs – supply chain experts who utilise the latest technological advances to achieve optimum results for our customers."
The hallmark of the XPO Logistics brand – an iconic shade of red worn by all employees – is featured in the new ads, which will appear across France, the UK and Spain (the company’s top three European markets), as well as Italy and the Netherlands, through to the end of July.
Continuing a long-standing partnership as the official carrier of the Tour de France, the first red XPO Logistics trucks will be on display at each of the 2015 Tour’s major stages. The trucks will bear the hashtag #WeAreXPO.