Rob Riddleston, judge of the Growth category for The Logistics Awards, answers our question on the importance of gaining new business.
Kirsty Adams:How critical is winning new business to growth?
Rob Riddleston: Winning new business is the core to any company’s growth strategy. Customers naturally have a life cycle as sales trends change, businesses merge and competitors fight for survival. Having a pipeline of potential new business is vital and there is a need to take both a long term approach and be opportunistic. Growth from natural economic expansion will be offset by other factors so for a Logistics business to grow winning new business is the key.
Rob Riddleston is Head of the Transport & Logistics team at Barclays Corporate . He manages banking relationships with corporate clients in the sector providing banking solutions and ideas. Rob has 30 years corporate banking experience and has specialised in the Transport & Logistics sector for 17 years , heading up the industry team since 2005. He is a Fellow of the Chartered Institute of Logistics and Transport and an ambassador for Transaid.
Venue: Grange St. Paul's Hotel
Date: Thursday 21 September 2017
Entry to Awards opens: 3 March 2017
Entry to Awards close: 19 May 2017
Contact:: [email protected] or 020 7017 7122
