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New business core to growth strategy

New business core to growth strategy

Rob Riddleston, judge of the Growth category for The Logistics Awards, answers our question on the importance of gaining new business.

Kirsty Adams:How critical is winning new business to growth?

Rob Riddleston: Winning new business is the core to any company’s growth strategy. Customers naturally have a life cycle as sales trends change, businesses merge and competitors fight for survival. Having a pipeline of potential new business is vital and there is a need to take both a long term approach and be opportunistic. Growth from natural economic expansion will be offset by other factors so for a Logistics business to grow winning new business is the key.

Rob Riddleston is Head of the Transport & Logistics team at Barclays Corporate . He manages banking relationships with corporate  clients in the sector providing banking solutions and ideas. Rob has 30 years corporate banking experience and has specialised in the Transport & Logistics sector for 17 years , heading up the industry team since 2005. He is a Fellow of the Chartered Institute of Logistics and Transport and an ambassador for Transaid.

Venue:                                                       Grange St. Paul's Hotel
Date:                                                          Thursday 21 September 2017
Entry to Awards opens:                           3 March 2017
Entry to Awards close:                             19 May 2017
Contact::                                                    [email protected] or 020 7017 7122

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