A specially liveried lorry is delivering Transaid’s message across the UK thanks to The Malcolm Group.
The logistics and construction specialist sought an innovative way of spreading the charity’s message and has unveiled a 14.6m longer semi-trailer (LST) with distinctive Transaid livery. Over the summer, the moving floor trailer has visited nearly 50 different sites and travelled up to 3,500km each week from its base in Linwood, Scotland.
Andrew Malcolm, The Malcolm Group’s Chief Executive, said: “We wanted to do something to raise awareness for the vital work that Transaid does and to highlight the growing partnership between Transaid and The Malcolm Group. Putting one of our trailers in Transaid livery seemed like the perfect idea.
“We’re proud to talk about our support of Transaid and we hope that this will spur others on to find out more about the charity’s projects and lend their assistance to such a worthy cause.”
Since pledging its support to Transaid in 2014, The Malcolm Group has sought other opportunities to back the charity, aside from its annual financial contribution and participating in the charity’s cycling challenges.
Malcolm Logistics Driver Trainer, John Heirs, is currently on secondment for two weeks at Transaid’s Professional Driver Training project in Tanzania. The Professional Driver Training project aims to reduce the number of fatalities on the roads by improving the standards of commercial driver training. As part of the programme, Heirs is using his expertise to train other driver trainers.
Gary Forster, CEO of Transaid, said: “The Malcolm Group has given us tremendous support over the past year, and the trailer in particular is putting us in front of new audiences on a daily basis. We are grateful to our corporate supporters for the great ideas, staff expertise and the vital funds they provide, which collectively helps us to reach our goals and improve the lives of people across Africa.”