We asked Alan White, managing director of Fresh Logistics/Fresh Pharma, how challenging is it for businesses to offer award-winning service?
Kirsty Adams: Alan, with the supply chain being increasingly pinched and margins eroding in order to keep retail prices relatively low, how challenging is it for businesses to offer award-winning service?
Alan White: In business the only real hard measure is cost. Every other measure is a soft measure and often ignored or not taken seriously, which is a difference in the service and solutions we propose. We look to be different and offer a balanced product/service. When you chase the cost curve, the only output is that the cheapest supplier will keep the customer until someone else comes along and offers it cheaper. Sometimes it is very tempting to offer ‘same here’ products and service but you can’t ‘paddle the same canoe.
Alan White is managing director of the Fresh Logistics Group, which was started in 2009 in Alan's study at home. That year the business showed a loss of £25k. For the following five years the Group grew on average c260% per year with all profits being reinvested into the business, enabling it to operate debt free. The Group now has a turnover of c£2.5m and employs over 150 people.
To nominate a colleague or yourself for The Logistics 100 2017/2018 visit www.shdlogistics.com/logistics100