Panache Lingerie has implemented an innovative omnichannel strategy including a unique Click, Fit and Collect service, supported by Indigo WMS. In doing so, the company has become the first lingerie manufacturer in the UK to offer a multi-level omnichannel model and give customers the ultimate in convenience and service.
One of the world’s leading designers and manufacturers of plus size lingerie, Panache has developed an excellent reputation for fit, technical ability and quality over the past 35 years. The company now exports to over 53 countries from its 54,000 sq ft warehouse in Sheffield. Panache has experienced significant export sales growth in recent years, particularly in central and eastern Europe, Scandinavia and Asia. “We operate in a niche market and there are very few companies producing such high quality lingerie as Panache for the same price, making our products very sought after internationally,” says Paul Webster, Logistics Manager at Panache.
Panache’s business has been transformed in recent years as the company implemented a complex, 4 tiered omnichannel business strategy. Traditionally Panache has sold its products through major women’s retailers like Next, specialist lingerie boutiques and department stores, including Bravissimo, Selfridges and John Lewis, plus mail order specialists including JD Williams and Littlewoods. In addition, these outlets also sell Panache products online, with Panache being responsible for much of the e-commerce order fulfilment, drop-shipping directly to the customer. More recently Panache launched its own e-commerce shop, allowing customers to buy direct and, its recent innovation, Click Fit and Collect. This latter offering provides the ultimate for customers, allowing them to combine the convenience of e-commerce with a personalised in-store service.
Processing such a wide range of orders requires a warehouse management system (WMS) capable of handling a high degree of flexibility and Indigo has proved an essential technology partner for Panache. Integrated with the company’s Infor ERP, Indigo WMS ensures the warehouse can run with real-time visibility of sales orders plus their status within the supply chain and achieve key customer KPIs, such as OTIF (on time in full) targets.
“Indigo WMS has really increased our stock integrity levels. If we tell a customer we have an item in stock we definitely do, which is very good for customer satisfaction,” says Paul Webster at Panache.