Garage and industrial door manufacturer Hörmann is continuing its sponsorship of international football through a campaign with the Scottish national team.
Looking to drive brand recognition within the UK market, Hörmann has agreed a package where its digital hoarding will be displayed at five Scotland international matches, including the nation’s recent friendly with England at Celtic Park. The deal also covers four matches during the 2014 and 2015 European Cup qualifying campaign, with two due to take place next year.
With the matches shown live on Sky Sports and ITV1, Hörmann’s advertising will be seen by thousands of match attendees, as well as millions of TV viewers, over the course of the campaign.
In addition to the pitch side branding, Hörmann also receives tickets to each match as part of the sponsorship package. The manufacturer is offering these sought after seats to football fans across its UK dealer network.
David O’Mara, marketing manager at Hörmann (UK) Ltd and avid Celtic fan, commented: “We’re keen to support our dealers by increasing overall recognition of the Hörmann brand. Hörmann is well respected within the garage and industrial door markets, but football sponsorship gives us the opportunity to get our name out to a wider audience.
“It’s also great to be able to give something back to our dealers and to reward impressive sales performances.”
Hörmann is continuing to build upon its excellent reputation within the door industry and is planning further marketing promotions to increase brand recognition in the coming year.