Fowler Welch prove cream of the crop for Delamere Dairy

May 16, 2019 by David Tran
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Fowler Welch prove cream of the crop for Delamere Dairy

Delamere Dairy, the UK’s speciality and alternatives dairy, has selected Fowler Welch to provide a full supply chain solution for a major retail customer.

The multi award-winning chilled logistics specialist will be responsible for stock collection, stockholding, order processing, picking and distribution of the dairy’s Marks & Spencer (M&S) volumes, as well as providing full customer services support.

In developing a solution for their new client, Fowler Welch developed a bespoke ASN (Advanced Shipping Notice) messaging process to allow multiple clients’ ASNs to be processed into M&S as part of the implementation. This innovation, along with its outstanding customer service record, has helped Fowler Welch stand out from the competition.


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The tender process was initiated when Delamere Dairy was invited to visit the Fowler Welch site at Nuneaton to see first-hand the system-controlled environment and industry-leading service levels the facility provides.

Alan Whiston, Operation Director, Delamere Dairy, said: “During the visit to the Fowler Welch Nuneaton site we were struck by the exceptional service levels and on-site dedicated customer support. These factors are incredibly important to us in selecting a supply chain partner and are why we chose Fowler Welch to look after this very important retail client.  We're extremely pleased with the 100% weekly service levels that have been achieved since the contract started.”

Nick Hay, CEO at Fowler Welch, said: “We are delighted to welcome Delamere Dairy to our growing portfolio at Nuneaton. The facility already boasts some big-name brands that demonstrate just how well-equipped it is to provide excellent customer service. It is a point of pride for us that the high service levels and dedicated customer support team were recognised and we look forward to developing a successful relationship with Delamere.”

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