DP World has launched a new app aimed at enhancing container visibility in the supply chain, especially around port operations.
Described as "the most advanced container tracking solution", the 'Where's My Container' app - developed, operated and maintained in-house by DP World - was launched on the first day of the Transport Logistic Fair in Munich.
The enhancement to the current beta version, after feedback from a pilot release, opens the door for users to have greater visibility of their cargo and improves speed-to-shelf opportunities such as improved replenishment forecasts and better inventory allocation.
The container tracking solution represents a major step forward for customers by reducing administration and providing better data quality for their planning and logistics of getting products onto shelves. This solution will be rolled out in a phased manner and initially be made available across DP World's UK terminals, namely London Gasteway and Southampton.
At the launch, Ganesh Raj (pictured) - DP World's SVP and MD, Europe & Russia - said: "This solution is a natural extension of our mission to add value for our customers and help solve their toughest challenges.
"Access to visibility of containerised cargo has traditionally been time consuming and challenging; today's enhanced tool demonstrates how this solution can help our customers plan and manage their supply chain more effectively and in real time."
