Doddle, the UK network of purple parcel stores, is celebrating its first birthday today with 43 stores and over 85,000 people signed up to the service.
With capacity for over 19 million parcels per year, Doddle has increased the supply chain’s capacity to deal with growing parcel volumes and peak periods such as Black Friday next month, which is predicted to be the first £1 billion online shopping day.
As the UK’s first open access parcel collection network, Doddle has been adopted by a growing number of parcel delivery firms to extend their own click and collect networks. Delivery to Doddle enables delivery firms to achieve greater consolidation benefits and reduce failed delivery rates associated with home delivery.
Doddle has also established partnerships in the last year with 25 retail partners including Amazon, ASOS, Missguided, River Island and New Look as retailers look to extend the range of delivery options offered to consumers.
Since the first store opened one year ago in Waterloo, Doddle has created 350 jobs and its 57,541 square foot network stretches from Glasgow to Brighton – equivalent to the size of more than four Olympic swimming pools. Its rapid expansion is one of the fastest retail growth stories in Britain and supporting the consumer driven click and collect boom.
Tim Robinson, Doddle CEO said; “We’re learnt a lot since launching Doddle last year and are proud of the milestones we have achieved in the run up to our first birthday. Despite our success to date there is still a lot of work to be done fighting against our biggest competitor, home delivery.
“Consumers expect greater choice and flexibility around how they send and receive parcels, it will remain our mission to deliver this in 2016 as we open more stores and launch new services to make Doddle the parcel service you can’t believe you lived without.”
Looking back at 2015
The nationwide roll-out has used over 344 litres of purple paint
Cosmetics, clothing and shoes are the most commonly sent items
Dog shoes, a chandelier and ventriloquist dummy have passed through Doddle’s doors
The 5,597 metres of bubble wrap used to protect goods sent by Doddle customers is enough to have covered Oxford Street twice
What’s new for 2016
For customers who are short on time to send or return unwanted items, Doddle launched its ‘Runner’ app with specially trained Runners, who collect parcels from customers wherever they are within the hour. Currently restricted to London, Doddle will expand into more areas in 2016 and extend the range of services offered through Doddle Runners.
Next year will also see the launch of Doddle Neighbour, where Doddle will pay people to take in parcels for local residents. The service is being trialled in Bromley in October, expanding into new areas later in 2016. An extension of Doddle’s existing services, Neighbour will give Doddle greater geographic reach and provide customers with greater choice over where and when they send and receive parcels.