Reality TV duo Joey Essex and Sam Faiers were at London Waterloo to be the first through the door at Doddle, a brand new collection and returns retailer that is opening a network of shops in and around train stations around the country.
Joey showed that even he could manage the simple Doddle in-store process, designed to take the stress out of collecting and returning online shopping, as he handed over a huge teddy bear to Sam. In return, Sam collected the popular relationship advice book, 'Men are from Mars, Women are from Venus', which she promptly handed over to Joey.
Joey and Sam’s appearance comes as the retailer reveals that 61% of shoppers revealed they had missed a delivery in the last six months.
Clothes and footwear that don’t fit are the most common unreturned items, followed by cosmetics, gadgets and items of homeware. CDs, DVDs, DIY products and toys were also cited as common items that Brits don’t bother to send back.
The launch of the new retailer is expected to be music to the ears of online shoppers, with almost half (49%) saying they struggle to collect or return items they order online. One in three people don’t bother to return up to £90 worth of online shopping every year due to the frustrating returns process.
Sam said: “Like any good Essex girl I’m a complete shopaholic, so I know all too well how frustrating it can be when you end up missing a delivery. It’s important for my business that I stay on top of trends and never miss a beat, so the launch of Doddle couldn’t have come soon enough. It’s great that there’s one at my local Chelmsford train station so I can pick up and drop off items really easily around my busy schedule.”
In addition to the shops at Chelmsford and Waterloo, Doddle has also officially opened its store in Milton Keynes with further shops opening in London, Southampton, Woking, Birmingham, Glasgow, Basingstoke, Three Bridges, Tonbridge and Bromley South, Surrey in the next four weeks. Up to 30 stores are planned by Christmas.
Online shoppers are able to order items from any retailer and have them delivered straight to their nearest Doddle store, ready for collection at their own inconvenience.
Tim Robinson, chief executive at Doddle, said: “We are all too familiar with having to queue up on a Saturday morning to collect our parcels or getting home to find we’ve missed the delivery. We are giving back time wasted on waiting around for these deliveries by offering a quick alternative that is conveniently located on commuter journeys. For the first time ever collecting, sending and returning items will now be a doddle.”