DHL has announced a ground-breaking five-year deal with Premiership rugby team Harlequins.
The landmark deal will see the world’s leading logistics company become the club’s new lead partner.
A launch of the Quins' new home and away strips took place at a special event at the Viewing Gallery of London's 1,000ft-high The Shard.
DHL first partnered with Quins in August 2012 to become its Official Logistics Partner. The new adidas-supplied shirts show DHL logos across the front and back of the strip, a much more prominent branding than previously.
As lead partner, DHL will create a firm foundation for the club’s future success and a stable platform from which Harlequins can continue their success on the pitch and maintain their innovative approach off it.
DHL Express UK and Ireland CEO, Phil Couchman added: “As DHL’s own values are embedded in the qualities of teamwork, passion, and commitment, we’re delighted to partner with a club that is so aligned with us.
“As a leading brand in world rugby, we look forward to seeing Harlequins’ future success on a global scale.
"Backed by a worldwide network and years of practice on the global playing field, this partnership’s a perfect fit for DHL internationally.”
Harlequins Chief Executive David Ellis commented: “Securing DHL as Harlequins long-term main partner is tremendous for the club. It’s really exciting for Harlequins to have signed with a company of DHL’s stature.
“DHL has been part of the Harlequins family since 2012 and our relationship has flourished during that time. They have proven to be a partner who really understands our sport and the values that drive it.
“This is a truly formidable proposition with a globally renowned brand working closely with one of the world’s leading rugby clubs. Together we can achieve great things and we are both very excited at that prospect.”
