The UK staff of Crown, one of the world’s largest material handling companies, have carried out a variety of initiatives during 2018 aimed at raising funds for mental health charity, Mind. These activities, which include sponsored walks, a car wash and a cake sale, raised a total of £7,135 for its nominated 2018 Charity of the Year.
By far the most lucrative event was a 62-mile walk around the Isle of Wight, that saw 15 Crown colleagues – including Crown UK’s managing director Simon Barkworth – set out on a gruelling trek that took place on a hot weekend in July. Starting and finishing in Newport, the intrepid hikers walked day and night to complete the challenge in just over 22 hours. More than £5,000 was raised by this event alone, a tremendous reward for the bruised, blistered, scratched and exhausted participants.
Other initiatives taking place during 2018 included a World Cup sweepstake, a static London-to-Brighton cycle race, with quizzes and raffles being held across Crown’s UK network of depots and offices.
Throughout the year, Crown also helped raise awareness of mental health issues amongst its workforce, and the role Mind can play through support and information.
Simon Barkworth said: “This has been by far the most successful of all of our Charity of the Year campaigns. Each year, we ask Crown colleagues to vote for a Charity of the Year, and the amount raised suggests we have hit upon a cause which has struck a chord with our colleagues as well as those who have sponsored their activities.”
Karen Bolton, Head of Community & Events fundraising for Mind, said: “We’re really grateful to Crown for choosing Mind as their Charity of the Year. It’s fantastic to see the staff have been raising money for Mind in such a variety of ways. Every penny they raise through their efforts will fund Mind’s vital work including the Mind Infoline, our advice services, and the campaigning Mind does to secure a better deal for the one in four of us who experience a mental health problem every year.”
Crown’s chosen Charity of the Year for 2019 is Zoe’s place, based in Coventry, Liverpool and Middlesbrough, which provides palliative, respite and end-of-life care to babies and children under five with life-limiting or life-threatening conditions.