Crown invests in new HQ following UK growth

January 08, 2013 by Peter MacLeod
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Crown invests in new HQ following UK growth

Global fork lift truck and warehouse equipment manufacturer Crown Lift Trucks has opened a new UK head office in Basingstoke.

Furthermore, it has announced further development of its Warrington technical and sales support centre.

Investment in a new UK headquarters in Basingstoke follows another year of expansion and profitable growth for Crown in the UK, which has seen sales and order intake increase significantly in recent years. The new 37,000 sq ft building, adjacent to the main A33 Reading Road, will serve as a technical and sales support centre for the south of England in additional to being the UK’s new headquarters.



Commenting on the new building, UK managing director, Simon Emery, said: “Our business has grown strongly across the UK over the past year, outperforming the growth currently being experienced in the UK materials handling sector. The new headquarters demonstrates Crown’s investment in the UK market and comes at the right time as we continue to grow and expand. Crown’s reputation for manufacturing robust and reliable trucks coupled with the lowest Total Cost of Ownership (TCO) has allowed us to gain many new accounts, and our new headquarters will enhance our ability to support existing customers while continuing to develop new customer relationships.”

The new Basingstoke premises bring together the South of England sales and service operations under one roof as well as housing all UK finance and HR functions. A brand new workshop and solvent-free paint-shop will ensure customer truck refurbishments and modifications are carried out to the highest standards while new truck preparation facilities will allow a final inspection prior to delivery of trucks to site.

In addition, a purpose-built customer demonstration arena has been created to showcase the latest new products being launched by Crown.

As well as a new headquarters, Crown has also invested significantly in its Warrington technical and support centre to cater for expansion and continued growth. Simon Emery explained: “The Warrington facility is our central hub for the North of England and we have just completed an extension to the premises. This additional space will cater for our enlarged service operation in the North as well as making additional space to house and maintain our short-term rental fleet.”

Investment in the UK operation is part of an overall expansion plan which will see Crown’s presence across Europe continue to grow. During 2012, Crown announced the opening of a new directly-owned and operated facility in Madrid, Spain and a new direct operation opened in Austria.

Commenting on the developments, Crown’s vice president Europe, Ken Dufford, said: “The UK is a very important market for us, and the new Basingstoke operation is part of Crown’s continued sales and service network expansion across Europe. Along with our new direct operations in Spain and Austria, this is an exciting time for Crown and assures our global clients of local support as well as making the full range of Crown products and services available to them.”


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