Crown, one of the world’s largest material-handling companies, has received another International Design Excellence Award (IDEA), from the Industrial Designers Society of America (IDSA). A panel of experts awarded the coveted title in the “Commercial & Industrial Products” category, in recognition of Crown’s WP 3010 electric pallet truck. According to the jury, the pallet truck sets a new benchmark for product quality and user-friendly design, resulting in a best-in-class product. Over the decades, Crown lift trucks have received more than 100 awards from internationally renowned design institutions and associations including 23 IDEA awards. Earlier, in spring 2018, the WP 3010 also won the prestigious iF Design Award, presented by iF International Forum Design.
Powerful and robust, reliable and compact
Jim Kraimer, Director of Industrial Design at Crown, explained: “Our compact WP 3010 electric pallet truck is the smart solution for a wide range of tasks in retail, as well as in the beverage and logistics sectors. Ultimately, this agile truck is all about speeding up turnover of goods and enhancing productivity, while minimising the costs for our customers. The fact that our work is recognised by well-known design professionals gives us yet another incentive to continue with our successful approach to design.”
Launched in 2017, the WP 3010 is an exceptionally compact, manoeuvrable addition to Crown’s WP 3000 pallet truck series. Weighing as little as 279 kilograms (without battery), the truck is exceptionally light. At the same time, it is also robust and powerful. With its short head length of 500 mm, the pallet truck is easy to manoeuvre in tight spaces. Thanks to durable steel covers, it will resist impacts and collisions throughout its working life. Despite a load capacity of up to 1.6 tonnes, the pallet truck is designed to fit neatly into a fully laden lorry without taking up valuable load space. Alternatively, it can be stowed and transported in a storage box underneath the vehicle.