Business blooming for IPP and flower whoesaler

July 11, 2019 by David Tran
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Business blooming for IPP and flower whoesaler

Business is blooming for one of Europe’s leading pallet poolers after they sealed a long-term deal with one of the UK’s most innovative flower wholesalers.

Coventry-based IPP is developing a blossoming relationship with Redford Flowers of Spalding, which will see them help deliver the grower’s impressive range of tulips and irises to supermarket giants Morrisons.

Thousands of IPP’s high-quality and sustainable wooden pallets have so far delicately transported Redford Flowers to the supermarket giant as part of a sustainable circular economy model for the unique floral wholesaler, which is leading the way in the art of growing flowers hydroponically – floating bulbs on water, not planted in soil.



Director Simon Redden explained: “I have been working closely with a few Dutch growers since late 1990s, picking up valuable knowledge and building relationships with some of the finest Dutch growers.

“As a result, I believe growing flowers on water rather than in soil is the way forward if we are to survive in a future without chemicals and to protect water source and environment.

“It is also more eco-friendly, of course, as it eventually cuts down on the use of water as we start to recycle the run-off water.

“We are always looking at ways to improve and recently invested almost £500,000 in new technology and equipment which can study the flower heads far more accurately than the human eye and allows us to grade different sized bunches up to 16,000 stems an hour.

“It’s proved a huge leap forward for us in terms of efficiency which is great, as I believe inefficiency and waste costs you much more in the long run.

“That’s one of the reasons I was so impressed with IPP. Their whole operation is based on quality, efficiency and environmental responsibility which makes them the perfect partner for us.”

Phil Storer, UK and Ireland director for IPP, added: “We really believe this relationship with Redford Flowers will grow and grow.

“There is a great synergy between us as we are both forward-thinking companies looking to embrace modern techniques to deliver the highest quality and greatest efficiency.

“We look forward to seeing them flourish as we help deliver their flowers and blooms into the market place for everyone to enjoy.”

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