Bidvest Logistics has announced a brand new name the company will now trade under - Best Food Logistics.
Paul Whyte of Best Food Logistics explained that the name change reflects their singular mission to be the best food service contract logistics provider in the industry; to be the Best, full-stop.
Whyte commented: “The name Best Food Logistics is a natural evolution from our current brand name, by creatively and simply dropping ‘idv’ from Bidvest to leave us with Best. It’s allowed us to be playful with the re-brand and communicate our friendly and straight-forward approach. Our new website illustrates this transition in such a brilliant, and fun way. www.bestfoodlogistics.com”
“It’s what we’d like our brand to convey moving forwards – To be the best in every part of our business and make things easier for our customers and make the relationship more enjoyable. And, not only have we shortened our name, but we’re shortening our response times, with our new real-time customer service portal.”
The business has also announced that it has recently agreed new long-term contracts with well-known brands such as Pizza Express, TGI Fridays, ASK Italian, Zizzi and notably, KFC. These contract wins reflect Best Food Logistics’ unique position as the leading specialist food logistics provider. Best Food Logistics is also working on a number of exciting opportunities that will unlock long-term partnerships for further restaurant chains.
Mark Hayes, Supply Chain Director, KFC UK & Ireland also commented: “We are delighted with how Bidvest seamlessly transitioned our Northern Supply Chain Operations into their Shared User Network. From day one our deliveries have arrived on time in full and Bidvest continue to provide an excellent service to KFC UK & Ireland.”
There will be a short period of transition from June onwards, where the new name and logo will be introduced across the business on the corporate website, uniforms, and depot signage.