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Baoli establishes firm grip on Russian market

Baoli establishes firm grip on Russian market

At the “world logistics championships” there is a team that is achieving important victories precisely in Russia, the host country of the 2018 FIFA World Cup: it is Baoli EMEA, an important player in the international forklift truck market present in 26 markets, which between January and June 2018 already reached the total share of the trucks sold in the previous year in this country. These significant and concrete results have led Baoli EMEA to organize an important meeting in the company headquarters in Lainate (MI) dedicated to representatives of 6 Russian dealers with the aim of take stock of the situation.

The meeting represented a great opportunity for both new dealers and the "historical" ones to receive product training, to personally view and test the trucks and to meet personally all their colleagues of Baoli EMEA, visiting the offices and the warehouse, so as to get to know and experience directly the commitment of the KION Group in the Baoli brand. On this occasion, Baoli EMEA also presented the new section of its website completely translated into Russian, yet another added value of a brand that wants to stand out clearly from the competition by investing resources and energy in the assistance of its dealers and customers, thanks to an organization and to a state-of-the-art support in the sector.

As for the figures relating to exports, Russia is one of the key markets for Baoli EMEA, with constant growth on an annual basis: if in 2017 the total number of trucks sold by Baoli in the EMEA area, Russia accounted for 7.5%, 9.5% of the Baoli trucks in the first months of 2018 were sold to Russia. It is therefore evident how the Russian market is becoming increasingly important and how, at the same time, the interest of Russian dealers in Baoli trucks is constantly growing.

Finally, to bring the three-day work meeting to a close, a team building session was held that was very much appreciated by the participants in the Alfa Romeo Historical Museum in Arese (MI), during which the Russian dealers were able to know and relive the highlights of the history of one of the most important car brands in the world, just a stone’s throw from the Baoli EMEA headquarters.

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