SHD Logistics is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726. prepares for expansion prepares for expansion, one of the UK’s largest online retailers of white goods, tech and electricals, has deployed BluJay’s DropShip solution to support delivery of its vast product range.

AO, famed for its delivery fulfilment standards, has chosen to partner with BluJay Solutions to enhance its supply chain operations. Following a recommendation, AO was impressed by BluJay’s record on rapid, secure data transfer and its wide range of supplier relationships.

As expands its product offering, a high-capacity drop-shipping system is essential for supporting its growth strategy.

BluJay’s DropShip solution helps to streamline’s transactional processes, helping to ensure it maintains its on-time delivery reputation; sustaining high customer approval rating.

The partnership also gives AO access to BluJay’s Commerce suite, its Global Trade Network of logistics firms and the hundreds of suppliers in its DropShip network, opening the door for further product expansions in the future.

AO’s Head of Retail Development, Jennifer Hollowood-Smith, said: “Our last-mile delivery is central to our business model and customer relationships. We can’t afford to compromise on quality, and we are excited to be working with BluJay. With their systems on board, we are perfectly placed to capitalise on the market and take our business into the next phase of growth.”

“ is a leading light of UK retail,” said Sian Hopwood, SVP B2B Operations at BluJay. “We’re delighted to be working with them as they develop their supply chain operations. Drop shipping is an essential competence for businesses looking to build and maintain strong customer relations in the e-commerce age. BluJay has the expertise and the experience to make AO’s deployment a resounding success.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.