Amazon is aiming to compete in a increasingly crowded food services delivery market, becoming Deliveroo’s lead investor in a $575m (£450m) financing round.
Deliveroo said it has raised over $1.5bn since it was founded in 2013, with Amazon joining other investors including T Rowe Price, Fidelity Management and Research Company, and Greenoaks.
Amazon ploughs large scale investment in Deliveroo will be used to expand its company's tech team at its UK Headquarters, expand further to reach new customers, and continue innovating through its delivery-only super kitchens, "Editions"
The new investment will contribute to expand its delivery reach to continue offering its service to new customers, and accommodate new innovations in the food sector, for example through delivery-only super kitchens "Editions", as well as new formats that will help restaurants expand to new areas at a lower cost and lower risk, bringing more choice to local neighbourhoods.
The investment will also aid new product development for customers to offer a more personalised experience, increased support for restaurant partners, and new tools to offer riders flexible and well-paid work.
Will Shu, founder and CEO of Deliveroo, said: "This new investment will help Deliveroo to grow and to offer customers even more choice, tailored to their personal tastes, offer restaurants greater opportunities to grow and expand their businesses, and to create more flexible, well-paid work for riders.
"Amazon has been an inspiration to me personally and to the company, and we look forward to working with such a customer-obsessed organisation.
"This is great news for the tech and restaurant sectors, and it will help to create jobs in all of the countries in which we operate."
"We're impressed with Deliveroo's approach, and their dedication to providing customers with an ever increasing selection of great restaurants along with convenient delivery options," said Doug Gurr, Amazon UK Country manager. "Will and his team have built an innovative technology and service, and we're excited to see what they do next."