Laura Morroll is a managing consultant with LCP Consulting. She has spent the last five years working with retail clients tackling supply chain challenges in how to optimise their back of house operations to support the expansion of their cross channel offer and increasingly service driven customer propositions.
Join Laura to discuss the following at the SHD Logistics Conference.
The Omni-channel journey: balancing customer expectations with business profitability
Retail business operating models are in flux as retailers continue to adjust to the needs of a digitally empowered customer and search for profitable ways to balance delivery of the service promise with back of house operational efficiencies.
The risk of not doing so is great and would mean promising customer experiences that cannot be delivered.LCP identified four retail archetypes in the 2014 Omni-channel report to depict the progress stage in the evolution towards becoming omni-channel enabled.
• Omni-Channel Pioneers
• Omni-Channel Followers
• Optimised Multi-Channel or Pure Play retailers
• Challenged Multi-Channel retailers
The 2015 report highlights how achieving omni-channel transformation has proven to be a lot harder for retailers than first thought. Laura will look to explore:
• Why the transformation to omni-channel is proving to be more challenging
• The components of a customer centric business operating model
• The rewards to be reaped in achieving omni-channel
Venue: The British Museum, Great Russell St, London
Date: Wednesday 9th March 2016
Time: 9.30am to 4.30pm
Price: £295 + VAT