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100 Focus: Mark Holland, supply chain director, ASOS

100 Focus: Mark Holland, supply chain director, ASOS

This week we focus on Logistics 100 member Mark Holland, supply chain director for ASOS.


Mark has had executive board roles in pure play, omni-channel and multi-channel retail environments. During his time with ASOS, the delivery proposition has been transformed and Mark has then focused on automating the logistics infrastructure, and laying own footprint in key territories to support the company’s international goals. Prior to ASOS Mark was at House of Fraser for five years and built the omni-channel infrastructure to support the planned business transformation.

SHD Logistics (SHD): Mark you have been nominated for your continuous success in the retail supply chain, from business transformation at House of Fraser to meeting international growth goals at ASOS. How important has it been for you,
across roles, to challenge outdated ways of thinking?
Mark: It’s absolutely integral to sustain long term success. What’s important, is to realise that generally the right skill sets are available to you to solve a problem, but then it’s all about being prepared to take a chance and try to improve something that’s already perceived as being good. Never be afraid of failing.  At ASOS we moved our next day delivery proposition to a midnight cut off – a first for the UK – by taking this approach.

SHD: What changes and developments are you expecting/predicting for the logistics industry over the next five years?
Mark: It’s all about mobile, it won’t be too long before we are delivering to the mobile customer using their phone or tablet as the location.

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