47% of the population would consider a role in last mile delivery, research has revealed, yet the rapidly growing sector is struggling to recruit and re-skill the workforce needed to match consumer demand.
A nationwide survey commissioned by Lifetime Training explored the attitudes to last mile delivery and has revealed the barriers to recruitment and retention in the rapidly growing sector. The accompanying report, Bringing your A Game to the last mile, explores how apprenticeships can help address both current skills shortages and future workforce requirements by building lasting career pathways in the sector.
The research found that, while 88% of respondents now buy goods online, a third of people don’t know what a role in last mile delivery involves. 56% knew that couriers worked in the sector, but only 21% of respondents knew that warehousing also plays a vital part. The statistics highlight a public misconception of last mile delivery; with many people unaware of less visible roles such as those in warehousing, data analysis and customer service.
George Dee, Head of Employability at Lifetime Training, explains:
“We’re encouraged by findings that suggest awareness and appreciation of more visible roles are improving, with 56% of respondents rating HGV drivers, couriers and delivery drivers more highly post pandemic. Yet, the industry is still struggling to recruit. According to a report by Edge, the demand for transport and logistics employees is 4.6 times higher than the number of young people aspiring to work in the sector. To improve attraction, employers need to demonstrate the scale and diversity of the opportunities an apprenticeship can offer.”
The report also uncovered negative perceptions surrounding pay and working conditions, with 41% of respondents saying that low pay would prevent them from taking a role in last mile delivery and 24% saying physical work would be a barrier. In fact, the logistics and warehouse sectors witnessed the second highest pay change of any industry in the UK from October 2019 to October 2021 (+9.63%), behind only the technology sector, while the range of career options available is increasing as the sector continues to create innovative, technology-driven delivery solutions.
“Employers in the sector urgently need to position the last mile as an innovative and future-looking sector and offer high quality, sector-specific training to attract candidates and build the future workforce in last mile delivery," explains Matthew Robinson, Partnership Director at Lifetime Training.
The research also revealed that nearly half (46%) of respondents said that good training and skills and career progression were the most important factors when considering a new job role. This fails to marry up with people’s views of working in the last mile, with 19% of survey respondents saying that a lack of career progression would prevent them from taking a role in the sector.
Phil Whitehouse, Head of Curriculum and Learning Technologies at Lifetime Training, said: “We work with employers to build programmes with clear and visible pathways, so learners consider apprenticeships as not ‘just a job’, but a foundation for their ongoing career progression and future opportunities. Employers that can clearly demonstrate the opportunities for ongoing development and progression will gain a competitive edge for attracting talent.”
Lifetime Training is one of the UK’s largest apprenticeship training providers offering training programmes and modules at all levels including leadership and management, warehouse and distribution, and fulfilment and sortation.