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Dematic transforms trade show stand into an interactive customer experience

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Dematic is putting customers and their requirements front and center at its trade show appearance in Stuttgart, transforming its stand into a unique customer experience at LogiMAT, May 31 to June 2.

For an interactive trade show experience, Dematic will unveil 15 showcases where innovation can be experienced live with the help of 3D configurations, 360° tours and augmented reality. This approach allows specific and fully automated warehouse solutions to be visualized, tested and remotely controlled on site.

Under a new slogan, #bringiton, Dematic plans to encourage stand visitors and customers to use new material flow solutions to benefit from opportunities that achieve a competitive advantage. Dematic aims to address current challenges customers in intralogistics are facing, thereby demonstrating how it is a premier partner to deliver the most suitable solutions. The 2-story Dematic booth is located in Hall 1 at Booth B37.

"Customer experience is Dematic's top priority at LogiMAT. In an ongoing dialogue with customers, we want to understand their requirements from the entire intralogistics value chain so that we can help strengthen their competitiveness over the long term with innovative solutions customized to their exact needs," explains Bernard Biolchini, Executive Vice President (EVP) EMEA at Dematic. The company has identified key challenges the industry is currently facing, such as overcoming staff shortages and space constraints, achieving reliable delivery times despite shortages in raw materials, planning reliability for project costs, changing consumer behavior and further digitalization initiatives.

The Dematic executive added, "Over the last two years, many operating parameters have changed and they require new thinking and a deep understanding of our customers' needs.  At LogiMAT we want to captivate our visitors with new approaches and present them in an extraordinary way." Biolchini also mentioned that customers will also have an opportunity to meet many of the executives from the EMEA region, which underwent a new alignment in early 2022 to better meet local customer needs with Dematic’s global experience. 

Visitors to the 2-story Dematic stand – B37 in Hall 1 – can obtain information and exchange ideas as they normally do, but they can also demo new products on-site.  Notes Dr. Jens Hardenacke, the managing director at Dematic Central Europe, "Our guests will not only be able to see our solutions on product displays, but they can also experience them ‘live’ in innovative ways."  Thus, visitors have an opportunity to first illustrate their individual automation project in a 3D view and then to operate it live.  They can use virtual reality goggles for remote machine maintenance as one example of how the concept translates. "I am looking forward to showing in a more interactive way how Dematic can support customers from start to finish in terms of their automation journey with our broad set of advanced applications that feature both the best technology options on the market and demonstrate our ability to meet the specific needs of various industries we serve," explains Hardenacke.

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In addition to groundbreaking e-commerce solutions, mixed case fulfillment, pallet storage and mobile automation, Dematic also plans to unveil its new visual remote inspection service for intralogistics equipment at the show. It can significantly reduce the time and effort required for maintenance but without compromising quality. Regular safety checks and visual inspections can be accomplished with the help of drones. Dematic will be conducting live drone flights at its German headquarters in Heusenstamm – near Frankfurt – at LogiMAT. Dematic also plans to demonstrate the use of a digital twin for predictive maintenance. "With a digital twin, we can also perform a software health check with interactive dashboards, digital showcases and VR applications, which helps reduce time and costs for the customer during maintenance," says Hardenacke.

For more information about Dematic and to register for the event, visit dematic.com, check out the Dematic Connections blog, or follow us on LinkedIn, Facebook and Twitter.

TAGS: News
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