Multichannel and fulfilment to become key themes at eDelivery Conference 2017

July 27, 2017 by David Tran
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Multichannel and fulfilment to become key themes at eDelivery Conference 2017

The gap between multichannel and fulfilment will become one of the main themes at this year’s eDelivery Conference 2017, located at Novotel West, London on 5th October. The event will, for its first time be co-located with the InternetRetailing Conference (IRC), having held a stronghold for 12 years within the eCommerce industry.

The eDelivery Conference, dedicated solely to the S.O.L.D (Supply Chain, Operations, Logistics and Delivery) industry, seeks to bring bringing together the most innovative, senior-level retailers, digital and supply chain leaders. On top of the event’s networking qualities, the conference will serve as an open forum to discuss, inspire and equip industry trailblazers to enhance their strategies and embrace the need for collaboration to better engage commercially with the connected customer.

Following on from keynotes by Amazon and John Lewis in 2016, the 2017 edition already has stellar brands confirmed including: Deliveroo, Ocado, Trainline, Scandit, Vanderlande, CML and Valpak. They will share their insider thoughts and plans for the future when it comes to excelling in multichannel and fulfilment. The programme will equip distributors with the opportunity to learn, strategise, network and develop their current practice to take their methods and operations to the next stage.



With over 1000 C-level delegates in attendance, the conferences will provide attendees with exclusive research and real-life examples of excellence in the field. Attendees will be taken on a journey through each element of eCommerce, gaining board-level insight at each stage from the leaders of some of the biggest Global organisations. With demand from consumers for next-day delivery or even one-hour delivery, industry experts will equip attendees with the knowledge and skills needed to develop their multichannel strategies to manage consumers’ growing demands.

The conference will host four parallel streams designed to share the latest trends and future movements of the industry and aid attendees with strategy, innovation, creativity and future-proofed decision-making.

Never has operational performance been more scrutinised. Consumers expect seamless delivery on their terms, yet how can retailers enact this in a profitable and efficient fashion and across international borders. One of the main tracks in this year’s conference for the fulfilment professionals will be Stand Up & Deliver, which will define operational efficiencies to match modern consumer demands.

The other three tracks will also take on key axis needed to deliver a well-rounded multichannel strategy. These will be:

- Analyse & Conquer, focusing on traditional and innovative customer analysis, including AI, big data, and machine learning.

- Adapt & Expand, tackling the challenge of internationalisation and implementation of adaptable processes.

- Create & Innovate, exploring some of the most exciting and innovative case studies on how leading internet retailers stand out from the crowd.

Through hands-on workshops and roundtables, delegates will gain insight into how to fulfil customer expectations and requirements from globally-renowned brands. Roundtable discussions – held exclusively for retailers – will tackle issues and challenges currently disrupting the industry, with strategic experts and senior-leaders in global business poised to provide the answers all retailers want.

EDC and IRC portfolio director Sam North explained: “The question asked by anyone working in ecommerce is, who will meet modern consumer demand, and how? And fulfilment is a key answer to that question. The strategic gap between retail marketing and fulfilment is growing smaller. Both arms must work in harmony to overcome their challenges together and create a fully functional and successful retail machine.

“For this reason, we are bringing IRC & EDC together to allow both sectors to interact, debate and discuss as well as help retailers connect and learn from their peers in order to engage better with their savvy customers. We believe to be successful in the modern climate, retailers must prove themselves to be adaptive, creative and brave enough to enact change when necessary.”

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