Doosan has created an in-house National Accounts team responsible for identifying and developing the larger fleet users and multi-site operations within the UK.
Since Doosan’s acquisition of forklift and fleet services provider Rushlift in February 2015, the £20bn Korean Doosan Corporation is now targeting forklift users who operate larger materials handling fleets.
Paul Watson, Doosan UK sales director, explains: “Many businesses want to deal directly with the manufacturer to build a closer relationships and ensure the best channels of communication, and for many OEMs, the service offering is often an after-thought.
"Rushlift has, and continues to be, a customer-service focussed business, which makes a huge difference to its customers, because knowing exactly how to manage their customers’ fleets and assets in the best way possible ways ensures the maximum operating time and availability but at the lowest possible cost.
"Now Doosan has its own in-house service operation, we are able to go to market directly to create long-term partnerships with strategic large fleet and national account-type customers with the knowledge that we have some of the highest quality and innovative products in our line-up, combined now with the best service operation and fleet management system in the industry.
“However,” adds Watson, “we are very proud of our independent dealer network, some of whom we have worked with for over 30 years, and they will continue to promote the ever-increasing Doosan product range at a regional level.
"It is our firm commitment to them and their very loyal customers that we will continue to provide them with first-class support to ensure they maintain the highest levels of customer service that their customer have come to enjoy.”
The start of 2016 saw the first two members of the new National Accounts Team, Brian Grady and Andy Cross (pictured), join the growing company. Each have over 20 years of materials handling industry experience and have worked at large manufacturers.
They will be working closely with the Rushlift operations and service team to ensure the complete success of the new joint Doosan and Rushlift proposition.