ArrowXL wins Smeg UK contract

December 11, 2017 by Kirsty Adams
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ArrowXL wins Smeg UK contract

ArrowXL, the UK’s leading two-person home delivery expert, has strengthened its client portfolio after securing a four-year contract with Smeg UK, the distinguished and stylish manufacturer of luxuriously made Italian appliances.

Under the terms of the agreement, ArrowXL will provide a dedicated range of premium delivery, in-home and recycling solutions for Smeg UK’s customers.

Smeg UK has chosen to exclusively use ArrowXL’s Platinum service for UK-wide deliveries of its larger products, including its iconic range of refrigerators and freezers. The industry-leading delivery solution incorporates specialist handling, assembly, installation and connection of high-value items. In addition, ArrowXL will also provide an efficient Waste Electrical & Electronic Equipment (WEEE) recycling service for consumers requiring the removal of any white goods being replaced. It is expected the company’s fully trained delivery crews will make approximately 300 deliveries each week.



Smeg UK previously utilised its own in-house logistics network and the decision to work alongside ArrowXL will enable it to benefit from a fully scalable solution and variable cost base as it continues its growth.

The company will also benefit from ArrowXL’s technology which is designed to boost the overall brand experience. The Platinum service is fully supported by AskAxl, the company’s innovative web app that provides visual tracking of the delivery vehicle and dynamically updates timeslots to reduce the delivery window to just 30 minutes. It provides increased choice, convenience, certainty and personalisation for consumers, resulting in an enhanced customer journey and driving repeat sales.

Robert Ponting, Operations Director at Smeg UK, said: “ArrowXL’s commitment to providing the very best customer experience shone through during a competitive tender process. We were thoroughly impressed by the development of the AskAxl app, which enhances consumer convenience and control. This ambition ensured that ArrowXL was the natural choice for Smeg UK.”

Charlie Shiels, CEO of ArrowXL, said: “In many cases, our delivery crews will provide the only human contact for the end user during the customer journey. We are an extension of the overall brand experience and it is therefore vital that we deliver exceptional standards at all times. Smeg is an instantly recognisable and world famous brand, and we look forward to building a highly successful partnership.”

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